In Praise of The Starbucks Mobile Card

28 Jun

Something amazing happened to me during my last maternity leave last summer – I finally got my Starbucks Gold Card in the mail. I say finally, not because it took me so long to work up enough points to earn the card (if you know me, you know I can find a Starbucks in any town at any time with my eyes closed) , but because it took an ETERNITY for my card to arrive. But arrive it did, and I’ve used it on a daily basis every day since then. We’ve had a lovely relationship. But, it’s over. I’ve fallen for something else and I’ve fallen hard.

The first time I used my Starbucks mobile card, I remember feeling nervous. What if it didn’t work? What if I held up the whole line standing there trying over and over again while people behind me grew angry, their caffeine withdrawal causing them to yell at me with maniacal fury “Come on lady, use your wallet like the rest of us!” But I had to try it. I try all new gadgets and technologies. I was one of the first to try the mobile boarding passes from Continental and that seemed FAR more precarious.  I took out my iPhone. Yet I couldn’t help myself – “Oh, I have this mobile thing. Can I use it?”  It took all of .5 seconds to go through and I was on my way. It immediately displayed my new balance. It was wonderful. I haven’t looked back since.

Now I find myself wanting to use my phone to pay for everything. At the grocery store, at the deli. Why should I have to carry around these plastic cards? There are so many of them just taking up space in my wallet, chaining me to what now seems like such an archaic piece of leather in my bag. And I feel sure the day will come, when I’m able to take out my phone and use it to pay for whatever I want. When whether or not a store has a mobile payment option will be a deciding factor for me when I’m looking to purchase something. 25 different rewards cards in my bag? No thanks, store rewards should all just load right onto my phone and I should be able to view my rewards history immediately and easily. It’s progress and it’s coming. Thank goodness. And I wonder if my kids will look back at us with our fat wallets stuffed with paper and metal coins (what is the deal with these ridiculous coins we’re all still carrying around?!) and laugh the way young people today laugh at how we used to walk around the city with a discman and 10 CDs in our bags?


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